Live all your lives to the fullest

About This Project

The “Live all your lives to the fullest” event aimed to present Accor's new midscale brand philosophy to the media and bloggers in Madrid, taking advantage of the completion of total renovation of the Novotel Madrid Center. “Live all your lives to the fullest” summarized the philosophy of the brand, which aims to offer much more than just a stay.


The kick off to the surprises that were to come began with the appearance of actor and comedian Carlos Latre, who recounted the lives he himself has lived as a client of Novotel and combined them with his famous imitations of well-known characters. After dinner, in the Workin'love area, the guests had a few drinks when they were surprised again with an innovative performance by an artist specialized in CYR Wheel – acrobatic techniques on a large metal ring – which left them speechless and in which a circular shape representing the logo that had been created for the event could be seen. Finally, a laser show with the latest technology alternating a spectacular light projection and motivational music put the finishing touch to an evening lived to the fullest by all the attendees.