Sergat: Specialist Communications Agency for Tourism

The city of tulips

  • Barcelona tulip donation Transavia

Creative PR Buzz
About This Project

With the aim of celebrating the arrival of spring and promoting Transavia flights between Barcelona and the Netherlands, we gave away 100,000 tulips to the city Barcelona. A huge and colorful parterre in the square of the cathedral in the center of Barcelona. The gift, an indisputable symbol of the Netherlands, served to build bridges between the two destinations and attract attention to the services of the airline. The event, presided over by the then mayor of the city, aroused the interest of the local media and thousands of passers-by.