We created a 10-minute training video for the Jamaica Tourism Board so that travel agents could get to 10 good reasons to sell and know the destination better and recommend it to their clients, thus promoting proactive sales. In an entertaining, dynamic and motivating way, with interesting information and to the sound of the best Jamaican rhythms, the video gathered the main tourist, cultural and gastronomic attractions of the island. In total, the video was viewed by more than 2000 industry professionals in the Spanish market.