Opinion columns

Content creation
About This Project

Opinion columns are a journalistic genre that, from the point of view of corporate communication, helps to ratify the leadership position of the brands we represent with a more personal touch. Over the years, we have had the opportunity to write numerous opinion pieces to support our public relations activity. We have reflected in trade and generalist media on current issues, such as sustainability in the hotel sector, the recovery of the tourism sector after the COVID-19 crisis or the role of travel agencies in the 21st century.