World record of hammock laying

Creative PR Buzz
About This Project

The challenge was to draw attention to the Cayman Islands as a tourist destination, which is little known in the Spanish market. It was associated as an international center of offshore banking and was remembered for the movie “The Firm” with Tom Cruise. From here, we created for the Cayman Islands Department of Tourism an out of the ordinary, fun and original action: a contest in prime location in one of the most popular shopping centers, live and  what today would be a “reality show” of permanence in a hammock that ended up breaking the world record for its duration