Delta, a leader among major US airlines, entrusted us with the promotion of routes between Madrid and Barcelona to New York. What is New York associated with? With skyscrapers, glamour, cosmopolitanism, art… and, of course, apples! We decided to promote the Big Apple with a simple action that proved to be very effective: we sent a box of apples with the classic luggage tag to selected media. As the saying goes, an apple a day keeps the doctor away!