Sergat: Specialist Communications Agency for Tourism

A trip to the Big Apple

Media mailer
About This Project

Delta, a leader among major US airlines, entrusted us with the promotion of routes between Madrid and  Barcelona to New York. What is New York associated with? With skyscrapers, glamour, cosmopolitanism, art… and, of course, apples! We decided to promote the Big Apple with a simple action that proved to be very effective: we sent a box of apples with the classic luggage tag to selected media. As the saying goes, an apple a day keeps the doctor away!