Strategic recommendations for a positive engagement by the audiences with the brand.
Evaluation of suitable tools and channels.
Design of communication plans.
Creation of branded content.
Market leading network of personal media contacts.
Key media engagement.
Blogger and Influencer engagement.
Fully updated and segmented databases by areas of interest.
Media monitoring and analysis.
Pitching of topics, stories and story angles.
Integrated full service creation, planning and management of events.
Events and product launches often are important elements within an integrated communications plan. Our own specialist Division “Balloon – special events for highflyers” creates and implements all kind of events, from very hip small scale events to large and demanding tech events or multi destinations Roadshows.
Created in 1998 – “Balloon – special events for highfliers” is Sergat’s specialized events Division: Road Shows, brand and product launches, fairs and exhibitions, motivational events, professional video, image and sound productions – you name it.
Tell us what you have, what you need and what you want and we will be right back with a tailor-made and creative proposal.
Social media have developed to become a very fundamental part of any communications strategy.
Through its background, specific expertise and distinct portfolio of first line accounts around the globe, Sergat Social is involved and entrusted by a number of them to manage and energize their social media presence. The appropriate use of the social media channels improves the brand visibility and its perception by the audiences, at the same time that it drives traffic to the web.
Sergat Social is your partner to create or enhance a solid social media presence with a direct and efficient communication, linking the brand to its audiences. Our services can be adapted to global profiles as well as to market specific profiles or be limited to the creation of geo-targeted and language specific content.
Sergat Social services include:
Strategic consultancy and guidance of most appropriate social media channels to be used (Facebook, Twitter, Pinterest, Linkedin, Google +, Youtube, Instagram, Tumblr etc.)
Set up and /or management of profiles.
Visual and audio-visual content creation.
Reporting and analysis.
Dynamization of profiles via actions creating real engagement with the audiences.
Community Management and interaction with the users.
Channel promotion via publicity on Facebook, Twitter o Instagram.
“There can’t be a crisis next week,my Agenda is already full”
Henry Kissinger – Former U.S. Secretary of State
In our industries, the question is not if a crisis will happen. The question is: When?
Tourism, Passenger Transportation by air/sea/road/rail or Hospitality are industries highly exposed to all sort of Crisis and Emergencies. And they most of the time happen without prior warning. An adequate Contingency Planning, of which Crisis Communication Planning forms a very important part, is absolutely crucial to mitigate the impact.
Due to its very varied and global Portfolio of clients, Sergat was and is involved for over 30 years in supporting its clients in Crisis Communications. The Crisis or Emergency scenarios we experienced and worked on are extremely varied: Incidents, Accidents, Fires, Hurricanes, Earthquakes, Tsunami, Outbreak of Epidemies, Strikes, Bankruptcy processes/Chapter 11 filing, Fleet groundings, Bomb threats and other terrorism related threats, Loss of confidence, Business interruption, Rumours… – you name it.
Many of our clients, specially the large international companies we have the privilege to serve, are leaders in Crisis Contingency planning and handling and Sergat as an Agency has a mandate to support them in our markets in case of a Contingency, including permanent standby alert service.
Therefore Sergat has a very indepth and thorough understanding, knowledge and experience in Crisis Comms, from preparation to implementation/operation. We therefore are in a position to assist interested entities in their individual Crisis Comms planning and preparations and should it be necessary to support them once the plans need to be activated. On request, the Agency performance can include a 365/24 standby alert service.
Sergat also offers interested parties very practical Crisis Comms Training Seminars and/or Media Training for Spokespersons. The seminars can be implemented for individuals or for groups.
All hours emergency phone number for our clients and Media: (+34) 676 37 35 78