In Sergat we are experts in lifestyle brand communication management. The Italian company Bvlgari renewed its luxury store in Paseo de Gracia in Barcelona and entrusted us with the local and national press call for the presentation event, which also included the launch of the “Serpenti” collection. We got a 100% attendance, no “no shows”, and the messages that we wanted to transmit were very well reflected throughout the event. This was demonstrated by the editorial coverage given by the attending media.