Sergat: Specialist Communications Agency for Tourism

A luxury hotel in Zanzibar

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  • The residence Zanzibar
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  • the_residence_zanzibar_Sergat
Category
Openings
About This Project

The Residence Zanzibar, part of the Cenizaro Hotels & Resorts group, opened its doors in April 2011. Sergat, as its communication agency in Spain and Portugal, organized a press trip with six key media from the lifestyle and travel sector. The subsequent publication of reports had an equivalent advertising value exceeding 235,000 euros, which translated one year later into its consolidation as a benchmark for the high end hotel industry in the Indian Ocean. Additionally, it was chosen as the best international resort in the CNT awards. Later, the prestigious influencer Maria Leon visited the hotel, whose projection in networks gave very good results, and this was followed by several more press trips by the most relevant media in Spain.