Sergat: Specialist Communications Agency for Tourism

Playlist “Every little thing is gonna be alright”

  • Jamaica Spotify promotion
Category
Social Media
About This Project

In tune with the hashtag #yomequedoencasa (I stay home), popularized during the pandemic in 2020, we gathered on behalf of the Jamaica Tourism Board over 200 songs and over 15 hours of classical and modern Jamaican music through the Spotify “Every little thing is gonna be alright” list. With the lockdown and the closure of borders, we set out to give a colorful note to the days of quarantine. The playlist, which has over 2000 followers, features a varied selection of artists from the island's music scene, from legends such as Desmond Dekker and Alton Ellis to new dancehall promises such as Konshens.