Recognition of the Transavia brand

About This Project

Sergat began its relationship with Transavia in 1999 as their communications agency for the Spanish market. That same year, the Dutch company Transavia launched its low cost subsidiary, called BasiqAir, which years later was integrated again into Transavia adopting again its name. Today Transavia is the low-cost subsidiary of the Air France-KLM group. Sergat, who is still their communication partner in Spain, has created and implemented numerous advertising campaigns for Transavia that have contributed to the recognition of the brand and its commercial success in the country.