First eDreams advertising campaign

About This Project

What today is a very first and outstanding OTA, which even quotes on the stock exchange (Edreams Odigeo), was at the beginning a rather unknown start-up offering a new concept in travel sales for the market at that time. At the request of eDreams, Sergat created its first advertising campaign, with OOH supports, for Italy and Spain. The campaign, which internally we called “spiral” because of its graphic design, was shown in very visible and outstanding supports in both countries, such as the Malpensa Express that links Malpensa airport with the center of Milan.