At Sergat, as a communications agency specializing in tourism, aviation, hospitality and luxury, and in our 36 years since establishing in 1987, we have written and/or translated and issued thousands of press releases. If in a normal week we issue eight to 15 press releases,...
There is a lot of talk about sustainable luxury in the hotel business: debates on the need to adopt environmentally responsible business models have been going on in the industry for some time now, in synchrony with discussions that also affect many other economic sectors....
Years ago, long before the emergence of social networks, people who, due to their characteristics or personal or professional profile, could influence public opinion were known in marketing jargon as “opinion leaders”. Today, in a society marked by social networks and the rapid evolution of...
In the aviation, tourism and hospitality industries the question is not whether there will be a crisis or emergency. The question is: when? We distinguish, essentially, three types of crisis: - Human factor, intentional - Human factor, unintentional - Natural disasters As a public relations agency specialized in crisis communication...
At Sergat, as a communication and public relations agency specialized in aviation, tourism, hospitality and lifestyle, we are proud to maintain long-lasting relationships with a considerable number of clients. Relationships of many years that, with some of the clients, is approaching 25 years. This circumstance,...
Today, Insights interviews Marc, Sergat's senior expert in communication for the aviation industries, an aviation geek and passionate about everything that flies and in his free time a private pilot with a JAR (European Joint Aviation Rules) license. Insights: We want to know why the "giants...
Much has been written and debated in recent years about Open Skies, which, its proponents claim, benefit competition among airlines and bring more options and offers to the traveler. As a communications agency specialized in the aviation and tourism field, at Sergat we work with...
