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Sergat: Specialist Communications Agency for Tourism

Years ago, long before the emergence of social networks, people who, due to their characteristics or personal or professional profile, could influence public opinion were known in marketing jargon as “opinion leaders”. Today, in a society marked by social networks and the rapid evolution of...

In the aviation, tourism and hospitality industries the question is not whether there will be a crisis or emergency. The question is: when? We distinguish, essentially, three types of crisis: - Human factor, intentional - Human factor, unintentional - Natural disasters As a public relations agency specialized in crisis communication...